Most of us figured out a long time ago that you simply can’t believe everything you read on the internet. For those of us who do almost everything online, it can be difficult to know who to believe and which sites can be trusted when they review a product we need. Although things are not always as they seem online, there are some ways to help you determine which products really are as good as advertised. Knowing what to look for could save you the money and frustration of purchasing a product that does not perform.
When you search for a specific product or type of product online, you will often get multiple results. Look down the list of results on the first page. Sometimes that is all you need to learn all of the complications associated with the product. When reviews on multiple sites are predominately regarding the same issue or they all have the same positive comments, you can probably accept the information as fact.
Not surprisingly, a company is not likely to put negative reviews about their product on their own website. Never rely entirely on customer reviews posted by the manufacturing company. Although the positive reviews they post may be real, it is impossible to tell how many negative reviews they are keeping hidden. Compare reviews from multiple sites to learn what a variety of customers and experts alike have to say.
Third party expert review sites that review certain types of products from different brands are one of your most valuable resources. Often, they will try the product themselves and report on the outcome of their experience. Look for reviews that go into depth about the features of the product and why it does or doesn’t perform up to par. A site that compares several similar products with a five-star rating system and no more than a sentence of text to explain the rating does not provide you with reliable information to base your decision on.
Online marketers know positive reviews sell their products and some of them are willing to pay to get them. Although marketers are required by law to disclose their connection to a company, many are willing to risk being discovered to present a believable review for the product they want to sell.
Customer testimonials are also valuable when they are honest and relay the experience other people have had when using the product in question. It is always helpful to learn from another person’s experience instead of going through a negative one on your own. Unfortunately, these can be misleading as well. Even a negative rating may be the result of someone who is trying to promote the competing brand.
Customer reviews and testimonials offer valuable information that can save you time and money if you take the time to choose your resources wisely. No one wants to spend money on a product that they need and then have to replace it with a better option. Do your research before you purchase anything online and you are more likely to get it right the first time.